Custom AI Tools for Media, Narrative Strategy and Personal Knowledge Management

AI systems designed around how you work – and how your organisation runs.

This is for leaders managing complex information, high visibility and the realities of AI in the workplace. I design and build practical AI tools, automations and workflows for leaders and teams who want to reduce workload, improve clarity and strengthen how the organisation thinks, communicates and makes decisions.

No courses. No generic systems. Just tools that work.

Why most organisations struggle to use AI well

Most leaders know AI can help, but:

• Tools don’t fit how their organisation actually works
• Teams waste time copying, pasting and prompting
• AI outputs feel inconsistent, risky or off-brand
• Nobody has time to “learn AI” properly
• Ethics, privacy and governance are real concerns

So AI stays half-used, or becomes another source of friction.

A practical, implementation-led approach

This is not AI training. It’s implementation.

You tell me:

• what you need to produce
• where time is being lost
• what decisions or outputs matter most

I then build and embed bespoke AI tools, workflows and automations that fit you, your organisation, your values and constraints.

The result: less manual work, clearer outputs, and tools you and your team will actually use.

What I build

I build AI tools, automations and workflows such as:

• Personal knowledge management systems to help leaders organise insight, articulate their thinking and influence with confidence
• Media and narrative tools aligned to your tone and mission
• Content review tools for bias, risk and inconsistency
• Workflow automations that reduce repetitive writing and admin
• Internal AI assistants trained on your materials and organisation
• Systems that connect AI outputs across platforms and teams

If you can describe the problem, I can usually build the tool.

What this delivers

• Reduced workload and less manual work
• More consistent outputs and clearer oversight
• Responsible AI use embedded from the start
• Stronger narrative control without chaos

How we work together

1. Clarity session: we define the problem and outcomes
2. Design and build: I create the tools, automations and workflows
3. Embed and refine: tools are tested in real use
4. Handover and guidance: your team knows how and when to use them

You don’t need technical knowledge. You don’t need to manage the build.

Why this work is different

I bring together:

• 15+ years in journalism and media, with leadership-level understanding of narrative and risk
• An MSc in Applied AI and Data Science, plus advanced professional AI training
• Experience building ethical AI tools, including the AI-Powered Media Bias Checker
• Governance and ethical AI insight through committee role at Impress, the UK’s independent press regulator

This means the tools I build are useful, responsible and scalable.

If this is what you need

If you want AI tools that fit your organisation rather than disrupt it, let’s talk.